Tag: branding

Your Business Card: Valuable Real Estate

We all have them. Business cards, that is. Writers probably spent a combined time, across all of our efforts creating them, that would have equaled the time to pen an epic tome. You know what I mean. Which layout design? What picture? Font style and size? Oh, and the info to include in those few …
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Marketing Our Books: What We Can Learn From Our Pets

When my daughter Amber was seven years old, she wanted a kitten, and we decided to seek one out at the SPCA in Johannesburg. Any visit to a shelter is always heart wrenching because there are so many animals worthy of adoption, and their survival depends on their ability to connect with us. Most seem …
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